We are a one-of-a-kind independent

edu-media community platform. 

Founded in April 2020 as a passion project to meet the needs of Canadians during the early days of the COVID-19 pandemic, OCP has transitioned into a social enterprise so that we can keep evolving to meet the needs of our community.

We create delicious invitations into social good by helping make it easy for everyday people stay informed and transform their intent into action!

On Canada Project is

your informed besties

in the group chat of life.

We unpack culture, news and politics like any best friend would, with warmth, wit and no-nonsense.

On Canada Project is

  • conversational

  • kind (not polite)

  • unapologetic when it comes to human rights

  • evidence-informed, with a critical anti-oppression lens

  • and, as our name suggests, Canadian*

On Canada Project is the flagship initiative and independent grassroots media arm of 

In an age where media often echoes a monolithic perspective, OCP Media stands out as a vital counterpoint. Far from being just another addition to the media landscape, we are a vibrant tapestry of diverse voices, each challenging the entrenched narratives of mainstream discourse. Our media initiatives are meticulously crafted not just to inform, but to engage deeply; not only to provoke thought, but to spur meaningful action.

At OCP Media, our commitment is to journey into uncharted territories of storytelling, shining a light on narratives that often remain in the shadows. We are dedicated to uncovering and sharing truths that are frequently overlooked, giving voice to stories that resonate with authenticity and urgency. Our content is more than just information; it's a call to awareness and understanding, fostering a community that values inclusivity and informed engagement.

We invite our audience to reject the ordinary and to embrace a richer, more varied media experience. With OCP Media, dive into an alternative world where every story matters, every voice counts, and every perspective contributes to a more nuanced and holistic understanding of the world we share. Be part of a media revolution that values diversity, champions inclusivity, and believes in the power of collective wisdom.

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Origin Story

Did you know that On Canada Project Inc. is an accidental pandemic baby?

When Samanta Krishnapillai came up with On Canada Project (OCP) in April 2020, her only motivation was to meet the needs of Canadians by creating a temporary grassroots passion project to support people in navigating disinformation around the pandemic. 

The unexpected success of growing OCP to become Canada's largest community-media account on Instagram led to Samanta envisioning how OCP could go from a temporary tool for social good to a long-term force for good.

In April 2021, OCP transitioned from a passion project into a social enterprise business equipped with a consulting arm (Good Trouble Studios). This led to Gina Uppal joining as a business partner and co-founder of Good Trouble Studios, in July 2021.

So, yes, our journey may seem a little unconventional and a little backward, but sometimes the most extraordinary adventures are the ones you stumble intofueled by enthusiasm, grounded in your unique superpower and starting with a leap of faith.

– and thank goodness for it, because our media arm and resource hub is the only one of its kind in Canada; we are an alternative to the status quo, and an antidote for hate., We Are OCP Inc., and we’re just getting started.

Learn More 
About Us
Meet Our Founder
 & Editor in Chief

OCP was Founded by Samanta Krishnapillai in April 2020, before launching on June 1 2020.

OCP has had a large, diverse and talented volunteer base that has made our work possible.

May 2020-August 2023

It Takes A Village

inspiration, Retweets & Catalysts