We are a one-of-a-kind independent edu-media & community platform.
Founded in April 2020 as a passion project to meet the needs of Canadians during the early days of the COVID-19 pandemic, OCP has transitioned into a social enterprise so that we can keep evolving to meet the needs of our community.
We create delicious invitations into social good by helping make it easy for everyday people stay informed and transform their intent into action!
On Canada Project is your informed besties in the group chat of life 💬
OCP unpacks culture, news and politics like any best friend would, with warmth, wit and no-nonsense. We are…
conversational and accessible, because you shouldn’t need a phD to stay informed
kind (aka not polite)
unapologetic –when it comes to human rights
evidence-informed, with a critical anti-oppression and equity lens
and, as our name suggests, Canadian
In an age where media often echoes a monolithic perspective, OCP Media stands out as a vital counterpoint. Far from being just another addition to the media landscape, we are a vibrant tapestry of diverse voices, each challenging the entrenched narratives of mainstream discourse. Our media initiatives are meticulously crafted not just to inform, but to engage deeply; not only to provoke thought, but to spur meaningful action.
At OCP Media, our commitment is to journey into uncharted territories of storytelling, shining a light on narratives that often remain in the shadows. We are dedicated to uncovering and sharing truths that are frequently overlooked, giving voice to stories that resonate with authenticity and urgency. Our content is more than just information; it's a call to awareness and understanding, fostering a community that values inclusivity and informed engagement.
We invite our audience to reject the ordinary and to embrace a richer, more varied media experience. With OCP Media, dive into an alternative world where every story matters, every voice counts, and every perspective contributes to a more nuanced and holistic understanding of the world we share. Be part of a media revolution that values diversity, champions inclusivity, and believes in the power of collective wisdom.
On Canada Project is part of the Group Project Initiatives ecosystem.
Group Project Initiatives is an ecosystem that is committed to a pragmatic, justice-centered, and intersectional pursuit of collective liberation. On Canada Project is actually the flagship initiative (#OG) of GPI, and makes up the independent media component of our ecosystem. We are independently funded via our consulting arm, contributions from our community, and resources we make and merch.
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About Us
Our Origin Story
Did you know that On Canada Project Inc. is an accidental pandemic baby?
When Samanta Krishnapillai came up with On Canada Project (OCP) in April 2020, her only motivation was to meet the needs of Canadians by creating a temporary grassroots passion project to support people in navigating disinformation around the pandemic.
The unexpected success of growing OCP to become Canada's largest community-media account on Instagram led to Samanta envisioning how OCP could go from a temporary tool for social good to a long-term force for good.
In April 2021, OCP transitioned from a passion project into a social enterprise business equipped with an additional consulting arm (Good Trouble Studios). So, yes, our journey may seem a little unconventional and a little backward, but sometimes the most extraordinary adventures are the ones you stumble into – fueled by enthusiasm, grounded in your unique superpower and starting with a leap of faith.
– and thank goodness for it, because our media arm and resource hub is the only one of its kind in Canada; we are an alternative to the status quo, and an antidote for hate., We Are OCP Inc., and we’re just getting started.
COMMUNITY LOVE & FLOWERS FOR OCP
Meet Our CEO, Founder
& Editor-in-Chief
OCP was founded by Samanta Krishnapillai in April 2020, before launching on June 1 2020. It was legally incorporated in April 2021, when Krishnapillai decided to take a leap of faith into accidental entrepreneurship.
Learn more about our volunteers, frequent collaborators, freelances, advisors and more.
Coming Soon